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Why am I not beautiful enough?

The beauty industry hates women.

Yep, you read it right. The beauty industry hates all women – not just Black women or Asian women, but every woman you see on the street. Why do I say that? Just look at the advertising you see for beauty products.

If you’re young, buy this skin care system to ensure that you have flawless skin. If you already have flawless skin, don’t think it’s going to stay that way. Buy this product to ensure that your skin stays flawless because the clock is ticking and you’re getting older.

You’re too old for pimples and too young for wrinkles, but don’t fool yourself into thinking that the good times are here. Oh no, my darlings, you should continue to fear both wrinkles and pimples and use this serum/cream/facial wash/astringent/moisturizer for oodles of cash!

Is your hair nappy? That’s not acceptable. Use [INSERT PRODUCT] to straighten it. Now that your hair’s straight, it’s not long enough! Here, buy this grease/pomade/spritz to increase growth! Still not growing? Don’t worry! Buy this Indian Remy hair for a bag load of money and you can sew some growth in. Oh, but now your long, straight locks have no body… use this serum/mousse/crème to get some life into those lifeless locks.

Is your hair blond? Dye it red – it’s sexier. Already have red hair? Why do you want to stand out like that? Dye it brown. Have brown hair? Why would you want mousy brown hair when you can dye it blond… you know they have more fun!

Are you fat? Well, anything over 120 lbs is fat, so you’re fat by virtue of you being an adult woman. Look at your hips? How do you ever fit into pants? Those rolls are horrible! Buy these pills or drinks or this food system and lose 100 lbs in six weeks. See, she did it and she looks fabulous although she hasn’t eaten a proper meal in six weeks. Oh, don’t forget to buy that cellulite cream – although your 35, you should have a 15 year old’s thighs.

Do you hate your face and body? Come to our medi-spa – doesn’t that sound nicer than plastic surgery clinic – and spend thousands of dollars on a new nose, lips, boobs, butt and belly!  You’ll look so much better! Can’t afford it here? Go to a foreign country and have a vacation and liposuction! You may not make it out alive, but you’ll look good in your pine box. Once you’re done with that, we can definitely find something else to stress you about because you’ll never be perfect.

If any of these things worked, there would not be one fat, unattractive, wrinkly/pimply person left in the Western world. And this, my readers, is why I am 100% positive that the beauty industry hates all women. Aside from Dove’s Campaign for Real Beauty, I haven’t seen women celebrated for their real beauty.

You’ve most likely seen this video before, but it’s a good one:

I’m not immune to the bombardment of images. There are things about me that I would change – my tummy could be flatter, my skin more even, my lips a little smaller, but I am how I am and I think I’m beautiful. Maybe not Halle Berry or Angela Bassett beautiful, but I’m good. I’ve forced myself to have a healthier self-image because all of these images of unattainable beauty will slowly drive you to hate yourself – especially if you don’t fit into any Eurocentric beauty standards.

There are some women who are dealing with weight issues, skin problems and body images issues and they are looking for a real solution – but ladies, don’t fool yourselves. Once you’ve found the Holy Grail product to help you with problems A and B, the beauty industry will bombard you with issues C and D. The beauty industry doesn’t want women to be content with ourselves. Why not? Well, what else would they try to sell to us if our bodies and faces were to our liking?

The devil is a liar… and so is the beauty industry.

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3 thoughts on “Why am I not beautiful enough?”

  1. I’m new to your blog but it’s already a part of my daily web ritual , so thank you for doing what you Are doing. I don’t think I could have said it better, the beauty industry really does hate women with an unmatched intensity and the majority of women loves the industy with the same intensity. I never thought going natural would be a life changing experience but it’s always the simply things that as the most impact on our lives.

    1. Thanks for the comment and compliment! It’s so true — we love the industry just as much as it hates us. Once you decide that you are going against the grain — being natural — and begin to feel better about yourself, you realize that the beauty industry hates you. It seems like they are on a mission to destroy yourself self-esteem. I’m glad that you’re enjoying the blog! I love writing it. Keep in touch 🙂

  2. The industry doesn’t hate women. They just think, we’re stupid. Well stupid enough to fill their coffers. And quite frankly, many of us are. The industry shamelessly exploits the psychological dark side of women. They prey on what all of us are most vulnerable: self esteem. Except, once you know how they manipulate, you only laugh about ads and their false claims. I was in the mall the other day and a beauty rep came up to me and asked me if I wanted to get rid of that wrinkle. I said which one? She said well, those on your eyes? I just laughed and said ” Honey, I am over forty. Years that is, not months. When you get to my age and have the lines I do, you’d be thankful. So, nothing to take off. I lived my life and don’t need to erase it”.
    Once women understand that beauty is balance and not outside bullying of an opinion on what is beauty, the industry would fast lose its grip.

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